To Study the Contribution of Price Factor Towards the Purchase Intention of EV Market in Malaysia Among Generation Y Consumers

Abstract

The increasing demand towards the electric vehicle (EV) had prioritize the importance of the study towards the understanding on the purchase intention of the consumer market for the EV in Malaysia among the generation Y consumers. The previous study had suggested that the major contribution shift towards the EV market had been motivated by the environmental conscious for the individuals leading to higher purchase intention among the individuals. The suggestion on the previous study had suggested the evidence pointing to the significant positive relationship between the environmental conscious against the purchase intention of the consumers. The methodology of the research design had observed the quantitative method to put into picture to conduct the quantitative analysis based on the data input from the collection of sample size of 150 respondents from the distribution of the questionnaire from the target population of the Generation Y consumers. The findings had pointed out the evidence suggesting the presence of the significant positive correlation and regression relationship between the two variables indicting the similar findings as the previous research study. This had led to the achievement of the objective of the research drawing the significance of the study to conclude the outcome of the research.