Kant, Shashi, Fisseha Dejene, and Gezu Garuma. β€œIs Marketing Strategies and Business Sustainability Are Mediated through Entrepreneurial Innovation in Ethiopia? ”. Journal of Social Sciences and Management Studies 2, no. 2 (May 27, 2023): 13–22. Accessed April 3, 2025. https://www.jescae.com/index.php/jssms/article/view/489.