Influence of motivational factors on social media use by library personnel: a comparative study of public and private university libraries in southwestern Nigeria

Abstract

The study investigated the influence of motivational factors on library personnel's social media use for service delivery: a comparative study in public and private university libraries in Southwestern, Nigeria. The participants included library Personnel and covered 42 universities (federal, state and private) in Southwestern, Nigeria. A descriptive survey design of a correlational type was employed with the population of 556 library personnel in Southwestern, Nigeria. Total enumeration technique was adopted. Questionnaire adapted from Davis (1989) and Venkatesh and Bala (2008) was the instrument used to elicit data from the respondents of which 469 copies were returned and were found usable. The findings of the study showed that the most frequently used social media in terms of mean ranking were WhatsApp (x ̅ = 4.40, δ = 0.955), Facebook (x ̅ = 37.54, δ = 4.03) and Google+ (x ̅ = 4.03, δ = 1.139) and majority of the respondents in all the universities used social media for communicating and interacting with users 244(52.0%) with mean score of (x ̅= 3.33,δ=0.817. Additionally, findings showed that all the indices of motivational factors such as (Perceived Usefulness x ̅ = 37.54, δ = 11.691, r=0.775; Perceived Ease of Use x ̅ =18.92, δ= 6.348 r= 0.280; Perceived Enjoyment x ̅=22.37, δ = 7.085 r=0.337 and Computer Playfulness x ̅ = 29.01, δ=8.485, r=0.260; p<0.05) had positive correlation with social media use. The need to implement and adopt social media tools relevant to individual universities for service delivery was suggested among others.