A Comparative Study on Potentials of Sustainable Tourism at Banshbaria and Guliakhali Sea Beaches, Chittagong

Abstract

Tourism is an essential revenue stream for numerous nations and encompasses both public and private sector initiatives that enable travel for diverse objectives, including leisure, spirituality, and relaxation. This study assesses the tourism potential of Banshbaria and Guliakhali sea beaches in the Chittagong area, highlighting sustainable techniques to conserve natural and cultural resources while attracting numerous vacationers and adventure enthusiasts. We selected a total of 200 respondents from the sample sites, 100 individuals from each location, representing a diverse array of age groups, genders, vocations, and educational backgrounds. The research indicates a gender imbalance in visitor engagement, with 66% of participants being male in Banshbaria and 58% in Guliakhali. The predominant age range of tourists is 16–30, with students constituting the most prevalent segment. They generally arrive with friends and family. Tourist satisfaction ratings vary, with 67% favoring Guliakhali for its lush landscapes and coastline views, while 33% select Banshbaria for its mesmerizing sunsets and enhanced road conditions. The study delineates obstacles in Banshbaria and Guliakhali and emphasizes the imperative for sustainable tourist development. The result of the study will guide the responsible authority to develop sustainable tourism in the study areas and other similar sites.